Increased Purchased by 423% for Hair By Sam McKnight.

A Social Media Success Story

Paid Social, Paid Search, Creative Strategy, UGC

The Brief

Hair by Sam McKnight, a premium haircare brand founded by legendary stylist Sam McKnight, aimed to expand its eCommerce customer base and increase direct-to-consumer visibility. The brand sought to attract loyal, high-quality customers while maintaining efficiency in their marketing efforts.

The Challenge

Despite having exceptional products and powerful content, the challenge was to:

Build a scalable top-of-funnel strategy for customer acquisition.
Engage and convert a wide variety of audiences at a low cost.
Drive repeat purchases and maximize customer lifetime value through retention strategies.
Achieve these goals through both social media and Google Ads campaigns.

The Outcome

Over the past year, the partnership with Hair by Sam McKnight resulted in impressive outcomes:

A +423% increase in purchases, demonstrating the effectiveness of customer acquisition efforts.
A +37% increase in Return on Ad Spend (ROAS), highlighting campaign efficiency.
A 400% year-on-year increase in ad spend while maintaining flat Cost Per Acquisition (CPA).
On Google Ads, a 200% increase in spend was achieved while maintaining efficiency, with a 267% increase in new customer purchases and a 30% reduction in CPA.

These results underscore the power of combining data-driven strategies with creative and authentic content to achieve scalable growth.