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Digital Transformation and Performance Marketing for Cornwall Airport Newquay

How we executed a full digital overhaul for Cornwall Airport Newquay

Design, Paid Social, Paid Search, OOH, Media Buying, Creative Strategy

The Brief

Cornwall Airport Newquay engaged PinPoint Media to undertake a full digital overhaul, beginning with a new, scalable website and extending into an ongoing performance marketing strategy. The primary objective was to increase flight and car park bookings, while building a digital ecosystem that speaks to both Cornish residents flying out and visitors flying in.

The Challenge

As a Council-run entity, all digital changes had to be implemented with careful strategy and stakeholder alignment. After winning the account through a competitive pitch, PinPoint Media was able to deeply understand the airport’s long-term vision and position in the market.

Additional challenges included:

  • Creating dual-audience messaging (residents vs. visitors)

  • Designing a UX that appeals to both regular and seasonal travellers

  • Integrating critical backend systems like FIDS (Flight Information Display Systems)

  • Coordinating media efforts with external partner Beaur Media on localised out-of-home (OOH) advertising

Our Approach

We delivered a robust, scalable solution with a dual focus on technical capability and targeted reach.

We launched a modular, eCommerce-ready WordPress website designed for performance, accessibility, and scale.

Key features included:

  • FIDS Integration for real-time flight info

  • Social Media Integration

  • Google Analytics & Tracking Implementation

  • SEO Optimisation

  • Lead Generation Logic for campaigns and competitions

  • WCAG 2.0 Accessibility Compliance, ensuring all content is Perceivable, Operable, Understandable, and Robust

Simultaneously, we deployed a data-driven media strategy focused on continuous engagement:

  • Meta (Facebook/Instagram) and Google Search campaigns targeted flight-seeking and travel-intent audiences

  • Seasonal campaigns like Summer Holidays, Christmas Getaways, and Blue Monday were designed to convert traffic during peak booking windows

The Outcome

Our integrated digital strategy delivered significant performance uplifts across all KPIs. Flight bookings increased by up to 234% on some partner airlines

  • Car park revenue grew by over 64%

  • Website dwell time increased by 23%, reflecting stronger UX and user engagement

These results validated the investment in both a refined digital platform and a persistent, audience-first media strategy. By marrying a high-performing website with a strategically executed, always-on media campaign, PinPoint Media helped Cornwall Airport Newquay significantly boost bookings, revenue, and engagement, solidifying its position as the travel gateway to and from Cornwall.

"We are thrilled to have partnered with PinPoint Media as our new digital agency. Their track record of delivering creative and effective digital solutions aligns perfectly with our goals of enhancing our digital presence and providing an exceptional user experience for our passengers."
Josie Hutt, Marketing Manager, Cornwall Airport Newquay