Diamond Factory Needed 1,400 Premium Videos Creating
The Brief
Diamond jewelry is synonymous with true love, and ensuring customers fall in love with their purchase—even when shopping online—is essential. Diamonds Factory aimed to create a luxurious, high-end aesthetic for their diamond jewelry while also producing a significant volume of high-quality content.
The Challenge
The project required capturing both video and photography content simultaneously over a two-week period. The challenge was threefold: tight timelines, high production volume, and maintaining an uncompromising standard of quality.
To meet these demands, we set up two adjacent studios, allowing dedicated teams to work on video and photography concurrently. Jewelry pieces seamlessly moved between sets, ensuring an efficient and streamlined workflow. To maximize productivity, dedicated support teams were in place to coordinate jewelry pieces and models, ensuring the photographer and filmmaker could focus solely on capturing stunning visuals.
Working with five models across the shoot enabled us to refine our process, increasing efficiency as we progressed. Additionally, we leveraged the opportunity to capture user-generated content (UGC) in real-time, which proved to be highly engaging and performed exceptionally well organically.
The Outcome
Over the course of two weeks, we successfully captured:
800 product SKUs
2,800 high-quality still photographs
1,400 video clips
1,100 GIFs
This extensive content library enabled Diamonds Factory to launch an "always-on" marketing campaign, ensuring a continuous flow of engaging content throughout the year. The high volume of assets also enhanced the e-commerce experience, allowing customers to visualize their jewelry in various settings—on models, in motion, and in real-life scenarios—bringing the online shopping experience closer to an in-store luxury experience.
