COCO+ Animation Production
COCO+ is a B2B travel management platform that enables companies to offset their carbon footprint by working with ClimateCare.
The Brief
The objective was to create content that reflected CoCo+’s brave and bold brand designs, which also delivered strong messaging. As this was going to form part of the company’s website launch, it had to engage an audience from the first couple of seconds until the very last. The animation also needed to be versioned into various aspect ratios.
The Challenge
Part of our challenge was to stand up and drive proud and exciting designs with an exhilarating edit and motion design whilst still ensuring the messaging was clear and easy to digest. We also needed to bear in mind that what we created for a 16:9 version needed to work similarly for other aspect ratios.
The Outcome
The solution was driven mainly by sourcing a punchy soundtrack that would mirror the high contrast colours, designs and bold typography. It had to make you sit up, listen and watch! This helped to inspire and drive us to create an exciting edit with dynamic movement, which would leave the viewer wanting more!
