CANNA, 166% Increase In CTR

Video, Design, Paid Social, Paid Search, OOH, DOOH, Media Buying, Influencer, Creative Strategy

The Brief

Urban gardening and hydroponics are fast-growing industries, yet reaching a younger demographic in busy urban centres can be challenging. CANNA sought to position itself as a leading brand within this niche, but with limited visibility in the target market, we had to get creative with our approach.

The Challenge

We developed a comprehensive, multi-channel strategy designed to connect with the target demographic and increase CANNA’s brand presence in key urban markets:

Organic and Paid Social Media

Focused on platforms with strong urban gardening communities, including Instagram and TikTok, to directly engage with younger audiences.
Combined paid ads with organic content, utilising influencers, UGC, and educational posts to build trust and brand awareness.

Google Ads Campaigns

Boosted CANNA’s online visibility by implementing targeted search and display ads, ensuring the brand appeared front-and-centre when the target audience searched for gardening or hydroponics solutions.

TikTok Presence

Successfully launched CANNA’s TikTok account, tapping into the platform’s massive reach and viral potential. Leveraged creative content to showcase the brand’s products and values, establishing a presence among the younger, trend-conscious demographic.

Strategic Sponsorships

Facilitated a high-profile partnership between CANNA and a major football and eSports club with over 1.7 million followers, helping the brand expand its reach through influencer marketing and sponsorships.

The Outcome

The results of our strategy were nothing short of outstanding, positioning CANNA as a leader in urban gardening and hydroponics:

15 Million Impressions
21.9k Audience Growth
366k Engagements