Barratt Redrow, Creative & Brand Content
Barratt Redrow, Creative & Brand Content
The Brief
Keeping at the forefront of innovation and technology is something that Barratt Developments, as the UK’s largest house builder, are keen to secure. With the new build of the Zed House at the University of Salford underway and being unable to show people around the property prior to and during the build phase, we needed to think of a solution that would enable footfall within the property without detracting from the innovation and tech within.
The Challenge
We developed the VR Zed House. A photorealistic version of the Zed House that not only explains each element such as the heated skirting boards or the solar panels, but also enables the user to spec and design the rooms of the Zed House how they wish. Whilst the Zed House is not yet on the market and only 1 has ever been built, the proof of concept build enables Barratt and their partners to demonstrate what a ‘smart home’ of the future might look like.
The Outcome
By using Unreal Engine to develop the visuals and ensuring all elements are to scale, we created an immersive virtual reality experience available to anyone, anywhere, if sent the correct details. A secure form of VR that showcases to those immersed in the experience what could, can and will be the sustainable home of the 21st century.
