BAE Systems, Air. Video Production.
BAE Systems Air - Proud to be BAE
The Brief
PinPoint Media (PPM) worked with BAE Systems, Air, on a series of corporate videos titled “Unleashing the Power of Combat Air.” These videos were created to showcase the breadth of BAE Systems’ international engagements and to inspire both current and future colleagues.
Through partnerships with a dynamic ecosystem of leading academic institutions, industry leaders, and skilled employees, BAE Systems is integrating cutting-edge technologies while investing in their people, training programs, infrastructure, and processes. These efforts aim to enhance speed, efficiency, and ultimately, unlock the full potential of sovereign Combat Air capabilities.
The Challenge
BAE Systems, Air, has a long and proud heritage in the development, manufacture, upgrade, and support of world-leading combat and fast jet trainer aircraft. Operating across the globe and in multiple markets, the company sought to convey a "global to local" approach, emphasising the theme of – wherever, whenever, and whatever.
The Outcome
By working with various individuals at BAE Systems and utilising archive footage, PinPoint Media was able to portray the company's truly global reach in their latest corporate and brand video. The team visited multiple sites to capture authentic employee content, on-camera pieces, and narratives, immersing themselves in BAE Systems’ operations to better understand the organisation for this project. Recognising that the content would be used for both internal and external purposes, they ensured that the supporting assets were rendered to complement the video and narrative for broader marketing and communication initiatives.
