Accelerated Performance with RIAT Paid Ads 2023
The Royal International Air Tattoo, RIAT, is the world’s largest military air show, held annually in July.
The Brief
As RIAT’s organic performance was starting to show a strong return on investment, RIAT were now looking to elevate their marketing performance even further by introducing paid ads.
With promising organic statistics, paid ads was a strategy RIAT were ready to invest in.
The Challenge
One of the unpredictable challenges that PinPoint faced was the changing of platforms. When Musk became CEO of, now X, his approach to paid advertising on the platform became a challenge when wanting to continue the strategy of paid media.
Not only that but with the vast amount of ticket varieties that RIAT offer, such as having to advertise over 8 different hospitality enclosures as well as the various standardised tickets were one of the creative challenges that PinPoint Media faced.
The Outcome
Despite the social media platform changes, PinPoint Media were able to quickly adapt and continue to accelerate RIAT into record-breaking ROI for the military air show.
Not only that but a plethora of creatives were formed which helped build upon the showcasing of RIAT and the feel behind attending the show.
As showcased by the images on this case study, RIAT were tooled with creatives that captured the heart of the show which allowed for these display ads to be the focus of their placement.
