Delivering your Social and Content Strategy
How do you reach and engage with your target audience?
The right content, delivered to the right audience, on the right channels, at the right time. That’s our social and content strategy ethos.
Using our range of listening software, we audit and analyse the deep data to create a comprehensive understanding of your brand, your sector, your competitors and your audiences.
We then create data-driven audience personas and tribes, identifying the channels they use, the messaging and content formats they engage with, and strands and themes which will resonate.
This strategic, data driven approach provides the perfect brief to produce and deliver Human Inspired creative, from integrated campaigns, hero videos, or organic daily hub social content.
A data-driven, human inspired approach, which cuts through the noise, creates impact, delivers engagement, raises awareness, builds communities, drives click throughs and delivers ROI.
Social Media & Content Strategy. Social Media & Content Strategy. Social Media & Content Strategy. Social Media & Content Strategy. Social Media & Content Strategy. Social Media & Content Strategy.
Channels & Content Formats
Content plans (& Playbooks)
Paid For Strategies
Influencer Campaigns
Reporting
From Integrated campaigns, to one off Hero videos, from brand health to share of voice, we provide top level, monthly and comprehensive quarterly, data driven reporting. This includes all paid and organic analytics, all of which we use to show your ROI.
Featured blogs
7 Ways For Brands To Avoid Rainbow-Washing The LGBTQ+ Community This Pride Month
Should You Be Worried About the Future of Influencer Marketing in 2023?
Increase ROI with Live Events in 2023
Testimonials
"The success seen internally from the SPARK programme designed by PinPoint inclusive of content produced by PinPoint Media was so successful in the UK that we've decided to implement it throughout our other offices internationally! Thank you."
“PinPoint Media has changed the way that we present our messaging internally. It’s improved the content, the format and I think the overall professionalism of our messaging. I would say that PinPoint Media is very straightforward, very professional and represents a good value-for-money proposition.”
"We instructed PinPoint Media to develop some customer engagement content pre and post sale. The team produced an amazing Augmented Reality piece of content which helped the customer immerse themselves in our product before purchase (if in a shop) and after purchase. We've seen a huge uplift in sales of Negroni Gin and got some great PR off the back of it!"
"Yet again working with Pinpoint has delivered a result of the highest standards and after a process that was collaborative and enjoyable. A great company to partner with and one I am delighted to endorse."
"We have worked with Pin Point Media for a number of years now. They have covered charity events,. promo material and more recently put together animation and film. First class service, efficient, professional, would recommend."
"Can’t rate this company highly enough. An absolute delight to work with. If you are looking for a media company that collaborates with you and listens to you to bring your vision to life then look no further. Highly recommended."
"Pinpoint Media’s response to the creative brief demonstrated their ability to bring characters to life through animation, development of a strong creative narrative and experience of creating content for social media."
"The team at Pinpoint have an attitude that is a perfect mix of professionalism, creativity and fun. We recently created three videos of event projects and the feedback has been fantastic from clients and colleagues."
"Having worked together for a number of years, from the start they have gone above and beyond and it is always a pleasure to work with the crew."
