Content Strategy

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You need to know that the content you’re investing into is going to drive the results that you require.

 

Content doesn’t need to be hard. It doesn’t need to be complicated. It just needs to cut through, stand out and make an impact. 

 

The success of your content is down to the moments you create with your viewer. Our industry-leading strategy service enables you to create connective moments and to pinpoint your audience.

 

So watch the video below and ask yourself if you are currently creating moments of connection with your audience.

Our Process

Together we’ll create a content strategy that works

  • White circle with a cross in the middle to represent focusing in on a subject 1. Content Evaluation
  • White circle with a cross in the middle to represent focusing in on a subject 2. Bespoke Workshop
  • White circle with a cross in the middle to represent focusing in on a subject 3. Strategy Presentation
  • White circle with a cross in the middle to represent focusing in on a subject 4. Strategy Implementation
  • White circle with a cross in the middle to represent focusing in on a subject 5. Proof of your ROI

Content Evaluation

We will start by understanding your objectives, goals, content archive to date and milestones during the initial chemistry workshop ultimately taking a deep-dive into your current strategy and learning what 'success' looks like to you.

Bespoke Workshop

With the Evaluation findings in hand we will consolidate and strategise the optimum plan for your business guaranteeing the maximum return on investment for you! We will define a clear framework and action plan presented to you and key stakeholders.

Strategy Presentation

Having drawn out the core strategic objectives, key performance indicators, measurement, management and digital distribution plan we would present this to you and your stakeholders via a collaborative workshop.

Strategy Implementation

Depending on preference we can either implement and manage the full Content Strategy or hand this back to you.

As a business we don't believe in fixed retainers, instead we prefer subscriptions. This means there's no fixed monthly fee and exit clauses instead, you can cancel our Content Strategy implementation and distribution any time with just 30 days notice.

Proof of your ROI

If we are lucky enough to work with you on implementing your Content Distribution Strategy we will provide to you reports showcasing your objectives and ultimately your Return On Investment and we are sure you will be pleasantly surprised!

By following our 10-step framework and 3-stage process, our Content Strategy department ensures that you are not just guaranteeing results from the moments that you create, but you’re driving a trackable, tangible and reportable ROI.

 

If you’d like to understand more about our strategy service and how you can drive, track and report a real ROI on your content creation, simply use the form below to enquire and one of our team will make contact.

Dark green circle with a cross in the middle to represent focusing in on a subject

10-Step Content Strategy Framework

Dark green circle with a cross in the middle to represent focusing in on a subject

3-Step Content Strategy Process

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Drive, Track and Report Content ROI

Content Strategy FAQs

  • White circle with a cross in the middle to represent focusing in on a subject Do I need to pay you to implement the plan?
  • White circle with a cross in the middle to represent focusing in on a subject Am I tied into a contract/retainer with you?
  • White circle with a cross in the middle to represent focusing in on a subject Do you manage my social media?
  • White circle with a cross in the middle to represent focusing in on a subject Do we have to get you to produce the content?
  • White circle with a cross in the middle to represent focusing in on a subject Can you guarantee me an ROI?

No, whilst we would love to implement and manage this for you, it's not critical.

We are of course here should you need support!

No, we don't believe in retainers that cost you money with little return.

Instead we offer a 3 month initial kickoff agreement to allow us to implement and build out your systems/plan, followed by a 30 day rolling subscription that can be cancelled at any time!

As part of a Content Strategy we would explore all options and tailor the plan to best suit you.

If we need to manage your social media to deliver the greatest return then yes.

No, whilst we would love to create your content, we don't have to. We can use legacy content, content created in-house or from other agency.

We would always love the chance to produce the content for you however!

Whilst we can't legally guarantee it, we are confident that we can improve your current ROI and you will be blown away!

Fortnightly Webinars

Every two-weeks, our Head of Content Strategy, Tim Jarvis, teaches you how to build, develop and drive meaningful moments with your audience, customers or clients through the content that you create.

 

In these 60-minute sessions, you’ll learn the frameworks that we apply to each and every content strategy and, of course, you’ll receive worksheets, guides and how-to’s a thank you for attending.

 

If you’re serious about driving a real ROI from your content marketing, book on to the next 60-minute session and learn how thousands of brands – both large and small – are creating standout moments through their content.

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