Enterprise businesses spent £7m on AI in 2023, and this year, the same organisations are predicted to spend £18m annually.

The buzz around AI's potential to revolutionise B2B marketing is growing louder. But amidst the excitement, it's easy to overlook the foundations needed to successfully adopt an AI strategy from within.

Truly harnessing AI demands a fundamental shift in workflows, processes, and marketing strategies. The need to build a robust foundation and ecosystem to fully unlock AI's benefits is more essential now than ever for marketers.

So what does this transformation look like? How can we achieve more with less through AI? How do we build the blueprint ecosystem for the marketing department of the future?

Join us with SAP, Cisco, and more to navigate building AI ecosystems for B2B marketing. From operationalising AI and optimising data readiness, to streamlining processes and driving cultural change within your team. Explore how to ensure your team is truly ready to capitalise on AI's potential to not just be a tool, but the heartbeat of innovation and growth.