PinPoint Media Acquires DTC Paid Media & Creative Agency, NOVA+

After a record breaking year, PinPoint Media today announced the acquisition of the specialist DTC Paid Media and Creative Agency, NOVA+.

Co-founded in 2020 by Anton Gabb, NOVA+ specialises in Paid Media, UGC and Influencer Marketing for direct-to-consumer brands. Noticing a gap in the market for an agency that caters to startup DTC brands, Anton launched NOVA+ with the mission to guide brands from initial stages to scaling and beyond.

Current NOVA+ clients include Nyetimber, OTO Wellbeing, Blank Street, Dry Drinker, Hair By Sam McKnight, Planthood, Knoops, and Spacemade. With a team across the UK and South Africa, NOVA+ has boosted sales for brands and in-platform revenue, such as drydrinker.com by 31%, and Elizabeth Scarlett, increasing conversions by 130% over 6 months.

CEO and Founder of PinPoint Media, Oliver Bruce, said, “This acquisition is an important addition to PinPoint’s global team of marketing experts. It will allow us to further expand our direct-to-consumer performance offering as well as enable NOVA’s current and future client base access to PinPoint Media’s wider creative and strategic campaign resources.”

This is one of the first, but not the last, strategic acquisitions for the data-driven content marketing agency, PinPoint Media, which has seen significant growth of late due in part to the demand for hyper-personalised, performance-driven content delivered across social platforms and marketing campaigns.

The acquisition will result in PinPoint Media open a new Shoreditch office in London as of January 2024, alongside the establishment of an increased presence and staffing in both Cape Town, South Africa and Manchester UK.

PinPoint Media refers to its current growth strategy as focusing on a ‘Global team of local experts.’

Co-founder of NOVA+, Anton Gabb, said, “We’re thrilled to announce our strategic partnership with PinPoint Media. As content takes centre stage in paid media campaigns, this collaboration equips NOVA+ and our clients with an exceptional team of strategists and creatives as well as access to OOH resource for our clients. We’re excited to watch NOVA+ thrive even further with the support of PinPoint Media.”

PinPoint Media currently works closely with a variety of brands such as Ticketmaster Sport, DrPawPaw, Bella Italia, Las Iguanas, Barratt Developments, Payhawk and BAE Systems across Strategy and Social Media, Creative and Production, Paid Media and Media Buying.