The Future of AI in Media

The Future of AI in Media

The Future of AI in Media is something you may or may not of thought about yet. Generative AI is a new, revolutionary form of Artificial Intelligence that will completely change the way that we create content. A technology that is only truly limited by the creativity of the user. Artificial Intelligence is not a […]

Instagram scheduling is on the way

Instagram scheduling

Instagram scheduling is on the way… finally! Instagram has now found another way to be on the good side with their users. The social platform has again listened to what its users want! This is the beginning of the “on-platform post scheduling”. Are you excited? We are and here’s why: If you aren’t a brand […]

Social change is driving social media change.

Social Media

What social media platforms should you be using? In a world of social change identifying the correct social media for your brand, business or lifestyle can be hard! We all know what happened when people bet on Myspace right? Facebook came along… The team at data-driven content marketing agency PinPoint Media are well versed in […]

Instagram woke up and chose violence.

Instagram woke up and chose violence.

We are all aware of the backlash Instagram have got with their push to TikTok-ify their platform, so much so that they reverted their updates. But is this really the case? Figures show that Reels makeup 22.1% of content distributed on the platform, but showcase the highest reach and likes figures. Even after the entire […]

“What goes up, must come down” TikToks Future.

"What goes up, must come down" TikToks Future.

What longevity does TikTok have? How should businesses be using it?  You may have seen in the news recently that Gen Z is now using TikTok as a search engine more than they’re using Google. Personally, I don’t understand how TikTok can compete with Google. In my opinion (contrary to what TikTok stands for) the […]

The Development of AI in Media & Content Creation

Development of AI

What if we told you that the image above was created entirely by artificial intelligence? The future of media and content creation is here – and it has the potential to revolutionise how we design, produce and market content for the foreseeable future. It’s easy to be cynical about the authenticity of an AI that […]

Is LinkedIn Still a Good Platform to Market On?

Is LinkedIn Still a Good Platform to Market On?

With over 810 million users across over 200 countries (211 million in Europe), LinkedIn has become a truly established global platform since its inception in 2003. In this time, the oldest of the major social platforms has built a reputation as the home of B2B social marketing, and for good reason:    LinkedIn ads reached […]

Top Content Trends for 2022

Top Content Trends for 2022

As we near the end of 2021, we have started to look towards 2022 and what this new year will bring. So, we’ve dusted off our crystal ball to look at which areas we predict will be key for content during the next year.   Virtual and Augmented Reality Facebook has been dipping its toe […]

What Marketers Should Know to Make Effective Videos

What Marketers Should Know to Make Effective Videos

  Video marketing is an amazing way to engage with people and get your message out there. However, it can be tricky to make a video that truly resonates with viewers and converts them into customers. In this post, we will go over some of the best practices for making effective videos that you can […]

Looking Back at the 2021 Content Trends

Looking Back at the 2021 Content Trends

At the beginning of the year we looked into our crystal ball to predict the biggest trends. Now, we’re revisiting these predictions to look at where we got it right (and really wrong) and the BIG content trends that we didn’t predict!   Where we got it right Video Content Video is still one of […]