7 Ways For Brands To Avoid Rainbow-Washing The LGBTQ+ Community This Pride Month
7 Ways For Brands To Avoid Rainbow-Washing The LGBTQ+ Community This Pride Month Introduction & Definition Rainbow-Washing, a recently coined term, starts to get used as we loom close to Pride Month. Now that the month is upon us, we can expect to see many brands embracing the occasion with rainbow-themed logos, products and campaigns. […]
Increase ROI with Live Events in 2023
Increase ROI with Live Events in 2023 Live events have always been a popular way for brands to engage with their audience, but with the rising costs of production and the uncertainty surrounding the return on investment, some brands may wonder whether live events are worth the investment. In this blog post, we’ll explore why […]
The Smart Label Revolution: Harnessing the Power of Digital Packaging.
Get ready to experience a CREATIVE TECH REVOLUTION with PinPoint Media & Huboo! If you work in the FMCG world and want to learn how you could stand out by using Connected Packaging, mixed with creative Augmented Reality (AR) solutions, and some all round impressive tech, then this FREE event is for you! Join us for an […]
Should You Be Worried About the Future of Influencer Marketing in 2023?
Should You Be Worried About the Future of Influencer Marketing in 2023? What is influencer marketing and where did it all begin? Around a decade ago we saw an increase of ‘influencers’ in the form of bloggers and vloggers. YouTube was the go-to video platform that turned regular people into stars such as Zoella, […]
Accelerate your brand through TikTok shopping.
How brands can accelerate themselves through the up-and-coming shopping features on TikTok? The joy of TikTok for brands is that versus other common social media platforms the audience is pretty vast. Unlike Facebook and Instagram, which have pretty solidified age demographics – Tiktok is pretty flat across the board. So this is a great opportunity […]
Ai. Where is the human?
The Ai debate As the debate continues around Ai and creative craft, it’s easy to fixate on a nostalgic view of ideation. I prefer instead, to look at the disruption it brings as an essential way for the next generation to sweep out the stale and overused. It’s the energy of this hunger for change […]
World’s first carbon positive podcast.
Award winning podcast, Success Is In The Mind, has been approached by Switzerland based non-for profit organisation, Carbon Podative, in a bid to positively offset all podcasting and listener emissions by an amazing 120% in world first. Founder of Carbon Podative Andrew Bosomworth said, “The majority of podcasts do not put emphasis on their social […]
The Future of AI in Media
The Future of AI in Media is something you may or may not of thought about yet. Generative AI is a new, revolutionary form of Artificial Intelligence that will completely change the way that we create content. A technology that is only truly limited by the creativity of the user. Artificial Intelligence is not a […]
Instagram scheduling is on the way
Instagram scheduling is on the way… finally! Instagram has now found another way to be on the good side with their users. The social platform has again listened to what its users want! This is the beginning of the “on-platform post scheduling”. Are you excited? We are and here’s why: If you aren’t a brand […]
Social change is driving social media change.
What social media platforms should you be using? In a world of social change identifying the correct social media for your brand, business or lifestyle can be hard! We all know what happened when people bet on Myspace right? Facebook came along… The team at data-driven content marketing agency PinPoint Media are well versed in […]
