Winston’s Wish
Enquire Now

Winston’s Wish

Supporting a charity through their first TV advertisement.

Winston’s Wish
Enquire Now
Play Video
Winston’s Wish

01

The Brief

Winston’s Wish was looking to produce their first ever TV advert with an aim of increasing donations and general awareness of the charity.

They wanted to work with a production company who could both produce the advert itself and help walk them through the ClearCast and Sky AdSmart processes.

Winston’s Wish

02

The Challenge

The TV advertisement needed to communicate the real emotion behind bereavement for children without over dramatising it or being insensitive. We had to strike a fine balance between being sensitive to what children go through, whilst staying true to the realities of losing a family member.

We did this by drawing inspiration from real life stories of children who have been supported by Winston’s Wish to create the script. We then filmed in a cinematic style, incorporating close ups to bring viewers as close to the scene as possible and ensure the child’s reactions and emotions are the focus of the video.

Winston’s Wish

03

The Outcome

We were able to support Winston’s Wish through both the ClearCast and Sky AdSmart process and produce an emotive advert that increased visits to their website.

0 %
increase to the website donation page
0 %
increase to website support page
0 %
Increase to website helpline page

You may also like...

Royal International Air Tattoo
British Heart Foundation
Kidney Trust

Project details

Send us a message and one of our experts will be in touch shortly.

"*" indicates required fields

Winston’s Wish
Send