Launching a revolutionary technology-based offering that would transform the customer experience for both clients and live sport fans globally.

Ticketmaster Sport needed a video to announce the launch of a revolutionary technology-based offering that would transform the customer experience for both clients and live sport fans. It had to help Mark Yovich, the President of Ticketmaster International, convey a sense of excitement, build anticipation within the industry and be filmed at the home of England Rugby, Twickenham Stadium.