The Game Fair
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The Game Fair

Capturing the essence of a much-loved event.

The Game Fair
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The Game Fair

01

The Brief

The Game Fair needed promotional content for their annual event at Ragley Hall. They wanted a suite of daily countdown videos, daily roundup videos and some overall video content to help draw awareness around the event itself and encourage people to attend across the 3 days.

The Game Fair

02

The Challenge

We’ve been the official media partners for The Game Fair for the last 6 years, but every year we want to produce even better content than previous years!

The event is very large and has lots going on, so we needed to make sure we took a large enough team to be filming multiple events simultaneously. As the fair attracts lots of different audiences, it was important to keep this in mind when we were producing the content.

We made sure that the promotional countdown videos were square, so that they were optimised for social media and that we added additional animated elements to attract attention. We also gave each day a theme from families to food, which meant we had a specific audience in mind for each video.

With the main promotional videos and daily roundups, we had an editor onsite, who was able to begin editing as we received footage from the filmmakers. Our editor made sure we added a blend of footage from across the different events to appeal to different audiences.

The Game Fair

03

The Outcome

Our team produced 10 promo countdown videos for social media each with a different theme, 3 daily roundup videos, sponsor video, main promotional video and additional post-production content.

Engagement on social media was incredibly strong, with great feedback on the video content. Despite taking place during the pandemic, attendance across the event was impressive.

The Game Fair team were so impressed with the content produced that we also produced the video content for their sister event; The Scottish Game Fair later in the year.

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views of the video content on social media

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