Across Facebook and Instagram…and still counting!
British Game Alliance wanted to create recipe videos with a vibrant and refreshing look to encourage more people to use game meat in popular dishes. However, they didn’t know where to start. All they had was ten dishes and ten recipes. The rest was up to us.
The client needed separate versions of each video distributed on Instagram, so getting the framing right was key for this project, with Instagram’s square 1080×1080 framing leaving us little room to play with. Our editors also faced the structural and stylistic challenge of fitting some of the more complex recipes with their multiple steps and ingredients into the sixty-second time limit, whilst still ensuring that viewers could actually follow the recipe!
We came up with a top-down perspective style, using an overhead rig that enabled the tight framing on the dishes, whilst giving the chef plenty of space to focus on cooking without the cameras getting in the way.
Our Senior Camera Operative, Chris Bartle, and his trusty Canon 5D Mark IV did the rest, capturing every little detail and creating some truly mouth-watering rushes for the editing team to work on. Post-production colour grading gave the videos the vibrant look that the client was after and that the delicious recipes deserved.