Smith & Sinclair
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Smith & Sinclair

Smith & Sinclair wanted a piece of video content that was engaging, colourful and on brand to use on their stand at an event that could also be used in the offices after the event.

Smith & Sinclair
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Smith & Sinclair

01

The Brief

Smith & Sinclair wanted a piece of video content that was engaging, colourful and on brand to use on their stand at an event that could also be used in the offices after the event.

The video needed to be silent however still powerful enough to entice the audience into watching.

Smith & Sinclair

02

The Challenge

We needed to tie the video together through the use of visuals only whilst ensuring that it told the story of the brand without any audio or text.

We also needed to find ways to make the sweets look futuristic and delicious.

Smith & Sinclair

03

The Outcome

We used impactful, on brand and colourful images and ensured that the frame was always interesting, through the use of props, colouramas, a turntable and a smoke machine.

We also utilised the smoke machine to give the sweets a futuristic look alongside colour manipulation and beautifully thought out frames.

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