Siblings Gin AR Design
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Siblings Gin AR Design

Teaming up with family run gin business, Sibling Distillery, to enhance the brands customer journey and increase single click sales through creativity and the power of webAR Technology. 

Siblings Gin AR Design
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Siblings Gin AR Design

01

The Brief

We were briefed by Sibling to enhance the customer experience, and increase dwell time whilst allowing interactive shop-ability and total transparency. The brief was particularly focused on Sibling’s Negroni bottles before being rolled out across the Sibling range.

Siblings Gin AR Design

02

The Challenge

In response to the brief, we introduced smart-label and webAR technology into the execution of the project, allowing any smartphone user to simply scan the neck label bringing the object to life right before their eyes, in this case, the bottle.

WebAR technology is starting to allow brands such as Sibling to better understand their customers and continue to interact with them both online and offline

Siblings Gin AR Design

03

The Outcome

The technology allows users to interact with the visuals, buttons and noises by moving their phone 360 degrees around the bottle. The operator can interact with multiple pieces of content from video to animation in addition to learning what tonic is best suited to the gin, meet the Sibling team virtually, learn about what botanicals are in the gin and ‘buy more’ at the click of a button. 

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