The Royal International Air Tattoo, RIAT, is the world’s largest military air show, held annually in July.
This year we were appointed to take over the full marketing & communications plan for the Air Tattoo. Our mission? To “take them to the next level”.
The Royal International Air Tattoo (RIAT) briefed us to take their marketing ‘to the next level’ with a 360 marketing campaign including social media, paid digital advertising, traditional out of home & digital out of home.
RIAT wanted to expand their reach to new audiences without alienating their current one.
This meant finding the balance between reminding legacy fans of what they love about the event whilst also hero-ing the new elements to attract new audiences.
We created a full 360 plan for RIAT. So far this year we have launched their TikTok channel, run paid & organic social media activity.
With over £5 Million worth of tickets, selling out the event on Friday, Saturday and Sunday we managed smash all our targets and set the record for selling out the event!
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