ProDog Raw

Boxer sat in front of a colourama being filmed with lights visible
Over 20000

On Facebook.

The Brief

ProDog Raw required a year’s worth of video content to support their campaign to get people to switch to raw dog food (The Rawbellion). For this they needed a core campaign launch piece, as well as lots of other fun bits of content that they could share with viewers on social media. 


In total there were 14 different pieces of video content required to line up with calendar events, such as Christmas, Halloween, Olympics, Dog Friday, Rawgust (August) and many more that would be drip-fed throughout the year. They had some ideas, but not a fully realised concept, and wanted us to come up with all of the creative for it.

The Challenge

Working with dogs! There is a misconception that raw dog food only suits certain types of dogs, whereas it’s actually suitable for all breeds. This meant we had to shoot 30+ dogs to ensure that we had as many breeds represented as possible. Casting and working with the dogs was a huge but enjoyable challenge. The dogs weren’t just sitting there, they had to interact, sometimes wear costumes and do a range of challenging things!

ProDog Raw logo

The Solution

We had to be very specific on what dogs we used. Each need to be trained and be accompanied by a trainer. We also had to have a vet on set at all times to ensure that the dogs were happy and not stressed or overworked. All the dogs had done camera work before, in fact one had been on Peaky Blinders. 

We prepped everything in advance, so the dogs could come in, do their filming and leave as quickly as possible. The key was choosing the right dogs, the right environment and prepping for success.

“The PinPoint team were fantastic to work with, from start to finish. It was clear from the very beginning that they brought great creative energy, professionalism and technical know-how to our project. The team went above and beyond to ensure our first-ever live-streamed Sleep Out charity event was a huge success.”

Melissa Kerschen - Senior Comms Manager
Glass Door

“This looks great thank you (lots of happy faces in the office!)… I have had feedback from pretty much everyone now and everyone is soo pleased!… You are AMAZING thank you!”

Stephanie Tait - Marketing Manager
Malvern St James Girls' School

“This project required a team that were efficient and adaptive. PinPoint were both. Their ability to think on their feet paired with the creative insight they provided was invaluable to the project.”

Rick Fraterrigo - Creative Lead
Made by Sonder

“The guys at PinPoint met the brief perfectly. Working with footage we had already as well as filming more we were very pleased.”

Jessica Hyatt - Trade Marketing and Global Event Manager

“The two films you produced for us are great. The remit wasn’t the easiest to follow but the outcome was wonderful!”

Laura Johnson

“PinPoint Media has changed the way that we present our messaging internally. It’s improved the content, the format and I think the overall professionalism of our messaging. I would say that PinPoint Media are very straightforward, very professional and represent a good value-for-money proposition.”

David Thomas - Chief Executive
Barratt Developments

“Thanks a million for your help on this project, all looks great.”

Alan Doran - Business Account Manager
Mark & Chappell

“We knew from working with PinPoint Media on previous projects that we could trust the team to help us turn this around quickly. In fact, their support exceeded our expectations. They made the process incredibly easy for us and gave the event the professional polish it deserved.”

Melanie Huntley - Head of Marketing and Communications
Alleyn’s School

“Love love love. The feel of the video is exactly what we wanted! Amazing!”

Melanie Goldsmith - Chief Executive Officer
Smith & Sinclair

“Thank-you PinPoint Media for really working hard to understand not just our brief, but the product too. This led to the creation of a fantastic tool not just for marketing and lead generation, but for helping end users understand how to use the product and the benefits of doing so. We thoroughly recommend the PinPoint team for their patience, tenacity and skill in creating great video content for us.”

Charis Hickey - Head of Marketing
Biopharma Group

“It looks very good and a good voice over by Charles.”

Ian Barker

“Always happy to recommend their services to anyone wanting to ensure they get the best possible result! Thanks PinPoint team.”

Tony Hill - Marketing and Events Director
Farmers Weekly

“Oliver and his team produced a series of videos for me. The production and delivery of the project was timely and professional and I’m pleased the content has repeatedly received excellent praise!”

James Caan
Serial Entrepreneur

“The regular ‘as live’ content produced during events is brilliant and they act as an integral part of the team every year!”

Gemma Payne - Head of Marketing
The Game Fair

“I just wanted to say a big thank you on all your work helping get the show together its been a whirl wind month or two, but it’s been really great working with you on this project and I do hope I have will have the opportunity to work with PinPoint again in the future.”

Alma Watson - Head
Farmers Weekly Awards

“Very happy with this video.”

Sarah Kemp - Product Manager
Property Academy

“Despite the event taking place on the wettest night in recorded history, we managed to turn what could have been a huge loss in our fundraising calendar into a great success that continues to be watched and shared months after the original event. We couldn’t recommend them more highly, and we look forward to working with them again.”

Melissa Kerschen - Senior Comms Manager
Glass Door

“From the very beginning dealing with Pinpoint Media has been a pleasure. They spend time talking everything through with you at ease, discuss all the options and then really bring your product or service to life! Even boring old photocopiers and printers!”

Lee Summers - Managing Director

“We have worked with Oliver, Fergus, and the team at PinPoint Media on a multitude of complex shoots for Green Motion International, both on-location and in-studio and we cannot recommend them enough.”

Richard Lowden - Founder & CEO
Green Motion International

“We were seamlessly taken through the design brief and style frames to create a fully animated video. What we received as a final result was absolutely perfect for what we needed, and as soon as the video was released to us, we used it in conjunction with an editorial for a publication. The response was amazing, within 24 hours, we received 7 active/hot leads from people who had watched the video and knew that the product was exactly what they were looking for.”

Charis Hickey - Head of Marketing
Biopharma Group

“Pinpoint Media help us with our filming needs and this year have been superb, supporting us when we needed them most. Their professionalism and creativity shine through when working with them and they deliver great end results, often across multiple briefs at the same time.”

Derek Harris - Head of PR
Barratt Developments

“It’s been a pleasure working with you and the team, we love the final edit.”

Sarah Garvey - Global Communications Manager
National Pen

“The film PinPoint produced for us is awesome – we love it! We’re all really pleased with how it tuned out.”

Steve White - Co-Founder
White and Guard

“We have received many positive messages about the broadcast from colleagues, parents and the wider community, with the Headmaster noting how ‘sophisticated and impressive’ it was, and referencing the excellence of the PinPoint Media team.”

Melanie Huntley - Head of Marketing and Communications
Alleyn’s School

“They are a pleasure to work with, extremely flexible and accommodating, while bringing extensive knowledge and experience to the table. Their work and direction is always the highest quality, and their dedicated team always go over and above to ensure that every project delivers beyond our expectations.”

Richard Lowden - Founder & CEO

“We found the team at PinPoint Media to be constructive, highly competent and importantly accommodating of our requests no matter how bizarre. We enjoyed working with Fergus and Luke and hope we might do it again.”

Tony Hitchin - General Manager
Pro Carton

“PinPoint have once again ensured our project is a success with an amazing end result and a lot of hand-holding throughout. Nothing was too much bother and all stakeholders on this project have commented to us how the right balance between professional and relaxed was struck both in the lead-up to and during the filming week.”

Tony Hill - Marketing and Events Director
Farmers Weekly

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