ECMA & ProCarton
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ECMA & ProCarton

Taking an annual in-person awards show digital.

ECMA & ProCarton
Enquire Now
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ECMA & ProCarton

01

The Brief

After successfully producing the live stream for the ECMA and ProCarton annual awards show in 2020 we were approached to run the event again in 2021.

ECMA & ProCarton

02

The Challenge

In 2020 the event went digital due to the COVID pandemic and time for planning the live stream was restricted to 4 weeks. We knew that with increased planning time we would be able to improve many of the elements of the live stream, including the animated elements and virtual set.

The biggest challenge of the event both during 2020 and 2021 was how to take what is normally an in-person event and keep it engaging for the audience. Including hundreds of participants from across Europe and capturing genuine reactions and interviews from the winners.

To manage this process we used 3 full time Zoom Producers, to manage the flow of nominees coming in and out of the live show. They also managed the Zoom rooms with the nominees from all over Europe, pulling them into the show one at a time, every 10-15 seconds.

ECMA & ProCarton

03

The Outcome

We were able to build on the success of the 2020 live stream by producing an even better and more polished digital event in 2021.

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