Pentland Medical
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Pentland Medical

Creating awareness around dementia with video content.

Pentland Medical
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Pentland Medical

01

The Brief

Pentland Medical focuses on providing unique clinical products for healthcare. They needed a content strategy to help increase awareness of their company and how they support people with dementia.

Pentland Medical

02

The Challenge

As the content was based around increasing awareness it was important to focus on the challenges for people living with dementia and their families rather than specifically on selling products.

Because of this we created two different types of content. The first was a suite of Q&A videos that specifically focused on the burning questions that those recently diagnosed with dementia might have. The second were life stories, where we used visually imagery and powerful voiceovers to show the impact that dementia can have on those living with it and their families.

Pentland Medical

03

The Outcome

Our team produced 12 Q&A videos and 3 life story videos that could be sponsored on social media to both support those recently diagnosed with dementia and increase awareness of Pentland Medical and what they can offer.

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