Nyetimber – META

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01

The Brief

Nyetimber is a prestigious English sparkling wine producer renowned for its high-quality, traditional method wines. Our goal was to expand Nyetimber’s direct-to-consumer sales from their ecommerce website via targeted social media ads, increasing visibility for the brand, its sponsored events, and key product launches.

02

The Challenge

We supported Nyetimber by developing a comprehensive full-funnel campaign. At the top-of-the-funnel, we utilised a Brand Awareness Thruplay campaign to engage users with branded video content for over 15 seconds. This was followed by structured conversion campaigns using a wide range of audience targeting—broad, specific demographic and interest-based, custom, lookalike, and Advantage+—to drive cost-effective customer acquisition year-round. Lower in the funnel, we utilised pixel-based and first-party data for remarketing and retention campaigns to drive repeat purchases and build customer lifetime value.

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03

The Outcome

Cost per conversion decreased 43% in Q4 2023, resulting in a 77% increase in conversions and 77% higher ROAS YoY.

Top-of-funnel brand campaigns saw an 181% YoY increase in CTR in Q4 2023, driving exceptional brand engagement.

AOV increased 41% YoY in Q4 2023 due to successful strategies encouraging higher-value purchases.

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