National Pen wanted a video to tell the story of how important a pen is for branding and growing a business.
National Pen wanted a video to tell the story of how important a pen is for branding and growing a business.
For this video we needed to take something incredibly ubiquitous that people don’t necessarily think of as special and help them realise the importance behind it as a usable object.
The approach we took meant that we needed to work in a number of different locations, which threw up a number of unique challenges. We also needed to ensure that the video worked for both a UK and international market.
We decided to show the pen in multiple different situations, from more exciting ones to day-to-day activities to show how multifunctional an important a pen is in many situations.
We then used a blend of filmed and stock footage elements so that we could show both UK and internationally filmed elements.
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