Farmers Apprentice
Enquire Now

Farmers Apprentice

Capturing young farmers in a mini-series as they compete for a £10,000 prize.

Farmers Apprentice
Enquire Now
Play Video
Play Video
Play Video
Farmers Apprentice

01

The Brief

Farmers Apprentice is a bi-annual competition series by Farmers Weekly designed to help recruit the best young business minds into agriculture.

We had previously produced the programme in 2018 but this time needed to find a way to do it despite the restrictions put in place by the global COVID pandemic.

Farmers Apprentice

02

The Challenge

The university which had previously provided the venue pulled out due to health and safety concerns so instead we filmed on a farm, which ensured we had the equipment required for the challenges.

The new venue meant we could arrange the accommodation and catering required, and through a mix of testing, isolation and restricted onset personnel we were able to create a secure COVID bubble for the contestants, judges and crew.

Farmers Apprentice

03

The Outcome

We filmed and edited the 6 episodes of the Farmers Apprentice series, which received higher views and engagement than ever before.

The feedback from both Farmers Weekly and the farming community in general showed that the series was a highlight in what was a difficult year for the industry.

0 +
views over the course of the series

You may also like...

CANNA - James Jones Series
Royal International Air Tattoo
CANNA Boardmasters Campaign
The Game Fair

Project details

Send us a message and one of our experts will be in touch shortly.

"*" indicates required fields

Farmers Apprentice
Send