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ElmRep wanted a video to sell the services that they offer their customers. As well as showcasing the technology that ElmRep provides, it was also key that the video showed the personal side of the business and reflected their honest, dependable and customer focused foundation.
It was important that we did the technology justice. The printers and scanners that ElmRep provide are smart, intelligent and slick, so our animation had to mirror this.
To show the personal side of the business it was important that we filmed Lee as the face of ElmRep. We also made sure that we included shots of the machines themselves.
We then used sections of animation to delve into the brain of the high-tech machines. Using animated text to speak on behalf of the printers and scanners.
For the animation we used a dark environment to help enhance the text. We also created simple and complimentary colour palette that mirrored the ElmRep brand.
We then used minimal iconography to keep things pared back and simple.