Project details
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Dry Drinker sought to expand their market share and establish themselves as a leader in the Low and No Alcohol drinks sector. Our primary objective was to drive customer acquisition at a low cost.
To achieve this, we utilised both Meta and Google platforms. Meta served as the primary awareness driver. By leveraging creative content from both established and emerging brands sold by Dry Drinker, we aimed to build brand trust and drive conversions at scale. This also served to limit the barrier to entry for DryDrinker themselves as they did not have to front the creative investment.
We initiated broad targeting top-of-funnel campaigns and progressively built audiences through the funnel to reduce the cost per acquisition. Additionally, we supported the development of broader marketing strategies focused on customer retention and enhancing lifetime value.
Increased purchases year-over-year by 60% through Meta, with a 25% increase in spend.
Decreased cost per acquisition by 52% year-on-year.
Achieved a 10% month-over-month increase in ROAS during the “quiet season.”
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