Diamonds Factory
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Diamonds Factory

A sparkling suite of photography and video content to sell high-end jewellery online.

Diamonds Factory
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Diamonds Factory

01

The Brief

Diamond jewellery is often associated with true love, so it’s important that customers fall in love with jewellery even whilst buying online.

The Diamonds Factory needed to upgrade their customer experience by adding video content and complimentary photography.

Diamonds Factory

02

The Challenge

The project required producing both video and photography content simultaneously and within quite tight timeframes.

We utilised two side-by-side studios so we could run two separate teams for video and photography with the products moving between. To allow the photographer and filmmaker to concentrate solely on capturing the products themselves we had teams of people who all had a sole job to ensure that the right jewellery and model were ready when they were needed.

Diamonds Factory

03

The Outcome

Within 3 weeks we had captured 700 products within 2,800 stills and 1,400 videos that were then edited by our post-production team ready to be added to The Diamonds Factory eCommerce site.

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stills captured
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videos produced

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