Pitch Sport App – Crowdfunding Video

Pitch Sport App – Crowdfunding Video

“We are delighted to have partnered with PinPointMedia to allow us to put the app into the hands of anyone who watches this revolutionary new show. PinPointMedia are now at the forefront of bringing cutting-edge technology to the masses and together we are developing this new wave of ground breaking engagement between the TV and the Streaming/ Mobile world. PinPointMedia will able us to create the game changing TV show of the future” – Susannah Schofield Founder PitchDMM

Pitch Sport App – Crowdfunding Video
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01

The Brief

Crowdfunding is never easy at the best of times, however, when the concept is an App that doesn’t exist apart from some style frames and scribbles on a piece of paper, it’s even more difficult to get the buy-in from potential investors. Pitch Sport Football came to PinPoint Media for a crowdfunding video showcasing what their App would do and how it may work.

02

The Challenge

We wanted to instil a sense of excitement into the sporting App. With ex-England footballers, such as John Salako, backing the project and a clear vision laid out, we captured content of the co-founders using their phones before superimposing the App onto their phones, which at that point was largely designed by us using animation.

03

The Outcome

Using stock footage of sporting grounds and a social first copy on the screen, we built a sense of excitement, a sense that something new was coming and that people should get involved.

 

Whilst this was part of 2 videos produced, the second being an interview led piece informing investors of the commercials around the App, this piece of content formed a critical part of funding the campaign and educating both the potential investor, but also the end user on how the platform could work.

We’re pleased to say that Pitch Sports managed to raise their seed fund of £150,000 and the App can now be found in the App store.

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