A brave and bold animation to deliver a very important message! CoCo+ is here to help make a carbon neutral future a reality. The time for change is now…
Part of our challenge was to stand up and drive proud and exciting designs with an exhilarating edit and motion design whilst still ensuring the messaging was clear and easy to digest. We also needed to bear in mind that what we created for a 16:9 version needed to work similarly for other aspect ratios.
The solution was driven mainly by sourcing a punchy soundtrack that would mirror the high contrast colours, designs and bold typography. It had to make you sit up, listen and watch! This helped to inspire and drive us to create an exciting edit with dynamic movement, which would leave the viewer wanting more!
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