CANNA wanted to build excitement and anticipation across their social media channels in the lead up to their presence at Boardmasters Surf & Music festival in Cornwall.
Taking inspiration from the film released by Boardmasters the previous year, which revealed the names of the headline acts sculpted into the sand at Watergate Bay where the festival is held, CANNA wanted to replicate this idea to announce their partnership with Boardmasters.
The key difference would be in breaking the film down into a series of shorter social media stings to increase their engagement with their social media followers and improve their brand awareness amongst festival-goers.
