We were asked to produce a video showcasing the international reach and service offered by Avanti to be included as part of a national campaign.
To produce a video showcasing the international reach and service offered by Avanti to be included as part of a national campaign.
Initially the biggest challenge was around the options available to successfully portray an international feel.
However, we pitched a strong narrative and accompanying storyboard that helped the client to visualise the end result.
A number of different elements were used to tell the story of Avanti. Due to budget restrictions and logistics we pitched a concept built entirely through the use of stock footage.
This approach allowed us the flexibility to use footage from around the world and even some shot from space!
We teamed this footage with animation and a powerful script and well-cast voiceover to ensure the video hooked viewers from the outset, maintaining their engagement for the duration of the video.
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